Vision
Our Story
A wellness and lifestyle ecosystem built around people, care, and community.
Xter Group is a growing wellness and lifestyle ecosystem built around trusted services, meaningful experiences, and community connection.
Mission
Xter Group exists to deliver customer-centric, need-based, and solution-driven wellness experiences while creating positive impact for customers, employees, and the community.
To offer products, services and projects that are customer-centric, need-based and solution-driven in the Wellness Industry.
To implement outreach programs and social activities that are timely, relevant, impactful and responsive to the community.
To provide decent employment, growth opportunities and a conducive environment that will uplift lives and financial stability.
Why we exist
Better experiences that uplift everyday lives.
To create experiences that improve everyday living while building opportunities for people, partners, and communities to thrive.
6
public brands
Wellness, beauty, fitness, grooming, and cafe brands connected by shared standards.
One
brand promise
Every Xter Group brand is committed to consistent quality, trusted service, genuine care, and memorable customer experiences.
Gensan
community focus
A local ecosystem that values service quality, employment growth, and meaningful community participation.
Core values
The non-negotiables observed by everyone.
These are the principles that guide service behavior, daily decisions, and brand standards.
Adaptability
We turn setbacks into learning opportunities and use change as a pathway to improvement.
Excellence
We aim for the highest practical standards in service, operations, presentation, and execution.
Integrity
We act with honesty, transparency, responsibility, and ethical conduct in every decision.
Proactiveness
We anticipate needs, take initiative, and solve concerns before they become bigger problems.
Sustainability statement
Responsible practices for long-term success.
Growth is sustained through leadership, empowered people, innovation, and profitable operations.
Leadership
We develop and support leaders who inspire, guide, and model the standards of the group.
Empowerment
We encourage people to take initiative, make sound decisions, and contribute to progress.
Innovation
We welcome creativity, continuous improvement, technology, and practical new ideas.
Profitability
We ensure the company remains profitable by being efficient, cost-effective, and responsible in growth decisions.
Company journey
Milestones behind the group.
2011
iCEG Systems established
A systems development foundation began in South Cotabato, supporting technology-driven business solutions.
2017
JAC Ventures expansion
The group expanded into retail operations with the 7-Eleven Aparente Branch milestone.
2018
HAPiDream Enterprise milestone
Business horizons broadened with new operating capability and community participation.
2021
HapiSkin Premier opened
The ecosystem entered aesthetics and non-surgical skincare services.
2022
BAMBU HealSpa opened
Wellness and healing services expanded through massage, facial, and relaxation experiences.
2023
COCO Health Spa launched
Health and wellness services grew with tranquil spaces for relaxation and rejuvenation.
2024
Infuzed Cafe Blends launched
The group entered refreshments, coffee, and retail lifestyle services.
Community impact
A group that participates, supports, and gives back.
The company profile highlights school partnerships, community events, exhibits, job fairs, and outdoor activities that reflect local involvement.
School partnerships
Supported programs, projects, work immersion, and career-building activities with local schools.
Career and business events
Participated in job fairs, business education days, MSME conferences, and public exhibits.
Community activities
Organized and joined activities such as tree planting, sports events, team gatherings, and local engagement programs.
Strategic pillars
How Xter Group grows responsibly.
Customer-centric experiences
Products, services, and campaigns are designed around real customer needs and everyday wellness.
People and employment growth
The ecosystem supports decent work, development, recognition, and a positive workplace culture.
Community responsiveness
Outreach, activities, and partnerships are planned to be timely, relevant, and locally meaningful.
Innovation in service
Teams continuously improve systems, brand experiences, and ways of serving customers.
Operational excellence
Shared standards help each brand deliver consistent quality while keeping its own identity.
Sustainable growth
The group grows through responsible decisions, efficient operations, and long-term value creation.